“If I help you succeed, I succeed. If we help others succeed, we succeed.” Communication is made up of 3 parts: 55% body language, 38% tone and inflection of voice, 7% are the words we actually speak. There are 2 primary motivations: Love and Fear. Love makes us selfless and fear makes us selfish. These are the three keys to leading and building something special. We must be in it to help others succeed first. We were not put on this planet to serve ourselves. We are here to serve others. Client, company, and team. 93% of our communication is non-verbal. What drives our non-verbals is our true motivation. We can try to mask it by trying to say or do the “right” thing but if our motivation is to serve ourselves, it won’t work. So what are our primary motivations? I’ve boiled it down to two: Love and Fear. Fear represents the worst of ourselves, it’s a lie and it makes us selfish. Love represents the best of ourselves, it’s the truth and it makes us selfless. It’s time to be selfless.